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Posts Tagged ‘computer consulting’

When it comes to computer consulting with micro businesses, look at the margins issue.  You will always have a certain amount of hours that you’re forced to eat because you can’t bill for it. When you have a larger base of computer consulting clients to spread it over, a loss is a lot easier to swallow.

“Eating” a Loss is Easier with Big Clients Than Small Ones

For example, if you have a customer that’s billing $2,000 a year with you and you’re forced to eat a $500 job, you’ve sacrificed 25 percent of your billing for that customer.  If you have someone that’s billing $10,000 a year with you and you’re forced to sacrifice a $500 job once a year, that’s no big deal.

That’s a very small percentage. The bigger the client, the more you can afford to do things like that.

Are Micro Business Distracting You From Finding “Sweet Spot” Clients?

Is computer consulting for micro businesses taking away valuable time from cultivating more lucrative business? Only you can answer that question.

You have to make sure that you have enough time to go after the solid B2B small businesses where there’s at least 10 systems, a real server and they can afford at least $5,000 to $10,000 in IT services a year on an ongoing basis.

Focus On The Larger Computer Consulting Clients

Phase out your dependence on micro small businesses. As you start taking on additional larger clients, you’re going to find you have to make tough decisions anyway.

A big question, especially among newly established computer consulting professionals is this: “I have some smaller clients with two to five PCs. Since they’re very close and they’re willing to pay our hourly rate and understand that I can schedule them when I can, is there a problem in keeping them as clients? Until I establish myself with more larger clients, I’d hate to lose this income.”

Are Micro Clients Taking Up Too Much of Your Time?

This is more of a focus and a time management challenge than anything else. If you have a way that you can fit this all in, so much the better. Keep in mind that you need to leave time to get your direct mail campaigns out, to get your follow-up phone calls out, to go to the expos, to hold seminars, to get out and network, etc.

Don’t take the only excess time that you have in a given week and devote it to servicing just those smaller computer consulting clients who are probably not going to grow substantially bigger over the next year or two.

Be Sure To Schedule Time for Marketing

Many computer consulting professionals have told us that they are spending so much time taking care of running and operating a store that it’s very difficult to find the time to read marketing books and learn other new skills, then get out and practice them.

If you have enough time to devote to the marketing of your computer consulting business and servicing your sweet spot clients, So to the extent that you have time to do all this and you can fit it all in, that’s fine.

From a customer service perspective, you can ask your computer consulting clients three questions that will explode the growth of your company.

Question Number One:

“How Can We Improve the Level of Service That We Provide Your Company?”

Ask your computer consulting clients this question on a regular basis; at least a couple times a year. You will be amazed at the type of suggestions they give you.

They will tell you some things you’ll be able to implement without charging them another nickel or penny more because they’re simple no-brainer kind of things. For example, “Could you send us an email reminder the day before you’re coming in?” Obviously you don’t have to charge for something like that.

Some of the others may say, “It would be great if you could guarantee this kind of response time” or “It would be great if you could also take over finding someone who can help us with our PBXs.”

You’re going to get some ideas, some of which are going to make sense for you, some won’t. Some of them may require a little more legwork and some of them may be great opportunities for additional revenue.

Question Number Two:

“Is There Anything Else IT-related That Your Company Needs Help With?”

Question Number Three:

“Do You Know Anyone Else Such as Business Associates, Friends, Family Members in the Greater Area That Could Use Some Help With Their Computer-related Problems?”

Help Your Computer Consulting Clients Help You

Spend a minute or two to tell your computer consulting clients what they should look out for. If they happen to be on the phone with a vendor or supplier or family member and they’re complaining and moaning that everything’s running slowly or that the LAN’s down again or email’s not working or the server crashed.

Get your computer consulting clients trained to listen for those clues and let you know that there’s an opportunity out there. If they’re a long-term client of yours and they’re happy with you, they should be more than happy to recommend you. All you need to do is ask and train them to be looking for these clues.